Founded by William Kirk in 2012, GameCloud is an online games media outlet based in Perth, Western Australia.
Originally conceived as a platform to pursue a passion for writing, local interest in GameCloud quickly ensued and it became apparent there was potential to create something more influential than just another gaming blog. GameCloud was founded in a city that has a history of being excluded from the mainstream, and with a budding indie scene and no local media coverage, it was a great opportunity to establish a voice and presence that Perth gamers could look to.
With a team of more than twenty volunteers now, GameCloud has continued to grow over the years with hundreds of articles published annually, long-lasting partnerships with organisations in the industry, and the support of thousands of dedicated followers across social media. Despite this growth, however, we’ve embraced a strict not-for-profit policy.
GameCloud could best be described as boutique media venture that’s driven by traditional values, strong ethics, and a passion for written content. We aim to be progressive in our perception of the industry, and the voice it requires, by producing reviews, features, and original content that is free from profiteering and inclusive of all player demographics.
About Our Reviews
For a long time, we’ve felt that assigning numerical scores to our reviews has hindered our ability to deliver accurate recommendations. As such, in 2016, we chose to retire this process in favour of a more flexible system. As reviewers, it is our job to tell you whether or not you should consider purchasing a game—but with so many different genres and audiences (not to mention experiences that continue to evolve over time), assigning a single value at the bottom just started to feel trivial and misrepresentative of what we were actually saying. Gaming has evolved, and we had to also.
We’re now working on a pros and cons system (while also taking the time to disclose any sensitive information). At the conclusion of a review, we basically want to tell you whether or not we recommend a game, if that game might not be for everyone, or we do not recommend a game. It’s as simple as it sounds, but we’re also aiming to better target our reviews toward the audience they are intended for, as opposed to a “one size fits all” approach. With a diverse team of more than 20 writers, we want to use our vast array of expertise to talk more openly with every demographic of player; removing preconception and subjective scoring to simply tell you what we think and whether a game might be for you.
Safe Space Policy
The symbol in our footer represents our safe space policy. Basically, it is our way of saying that we, the team at GameCloud, are not okay with inequality within the games industry. It is not meant as a statement in response to any issue in particular, but instead a simple reminder: this is a safe space for everyone, and that we aim to spread the ideals of an all-encompassing online games community.
If you would like to speak with our editorial team, please fill out the form below and we will endeavour to get back to you as soon as possible. Alternatively, if you would prefer to contact us directly, please email: firstname.lastname@example.org