THE INFLUENCE OF UGC, COMMUNITY AND COLLABORATION IN GAMING

Shuhei Yoshida, (President, Sony Computer Entertainment Worldwide Studios), Rex Crowle, (Lead Creative, Media Molecule (Tearaway & LittleBigPlanet)) and Paul Rustchynsky, (Game Director, Evolution Studios (DRIVECLUB)) were joined by Dylan Cuthbert (President and Founder, Q Games (The Tomorrow Children)) and Michel Ancel (co-founder and creative director, Wild Sheep (WiLD)) to discuss how gamers expect to encounter, consume and create their own content in videogames.

The discussion covered a range of topics, from user-generated content and sharing to the new and innovative direction some games are being taken in.
 

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